Block Label

What marketing budget? Our concept is the marketing budget...

Filtering by Category: A&R

Willaitch - Interview

Since getting the Block Label project rolling last summer, one of the things that has been very time consuming is reaching out to new artists. While many love the idea, the concept of using blockchain tech can be confusing and is a slight bottleneck on the initial enthusiasm. Which may sound like a strange statement, because the idea and concept behind Block Label works because of blockchain tech.

What we need is an A&R department, an open permissionless A&R department! It would be pretty neat if you were rewarded for recruiting a new artist. So, that's what we'll do! Soon anybody telling their favourite artist about us will be rewarded with FANTOKEN for that interaction when the artist ends up with a Block Label release.

In the mean time here's what I've been up to: