Block Label

What marketing budget? Our concept is the marketing budget...


I had a nice conversation with Robert from Foldingcoin the other day, he came with some good questions and had some great suggestions.

It's also made me reflect on why I'm doing this, and why bitcoin peaked my interest. This week I've been looking at old notes of ideas, some old posts I've made on forums, and articles and videos I've accumulated since becoming interested in the crypto scene.

Whenever I talk about bitcoin to somebody there's always so much I would like to say that's left unsaid. An old cartoon by Gary Larson usually pops up in my head afterwards...

I guess that's why somebody like Andreas Antonopoulos is so popular in the space. He says what a lot of people are thinking and articulates those thoughts in a manner that intrigues others.

My own story of getting interested in bitcoin is similar to many others. I first heard about it on a forum about tomatoes late 2009 or 2010. I can't remember exactly when...must be the tomatoes...
I do remember checking if I could get some bitcoin, but that seemed like an awkward process. Read that it was possible to mine it, but that looked a bit complicated. Read something about the blockchain, but that sounded strange. And I left it at that.

Later at some point I saw a few headlines about how it was worth $1 and thought to myself: “That's neat”. However, I was preoccupied with other interests, so I pretty much ignored it.

Then late 2013 it started to receive a lot more attention, even mainstream news were talking about bitcoin. I realized there had to be something more to this thing. That's when I took the extra 30 minutes to really look into it. I'm glad I did! I'm not sure what an epiphany is supposed to feel like, but it certainly felt like getting slapped in the face by the spirit of Satoshi. I couldn't help but say to my self: “Wow, so this is what it is!”  
I was in awe, everything else suddenly seemed less important.

The idea drew me in, but it's the series of eureka moments that followed and those that have yet to come that excites me. Anybody who questions money will find some attraction to bitcoin only to realize that it's significantly more than merely that.

Historic recurrence

We've all heard quotes or sayings of how history has a tendency to repeat itself. So, what can we compare bitcoin to?

The invention of money.

The invention of money happened around 10,000 years ago. What's interesting is the by-product this invention had: Numbers.

In order to have money and banking we needed abstract numbers. From what we know, evidence suggests these two inventions, money and numbers, coincided. Don't take my word for it; Stanford professor Keith Devlin talks about it in this video:

The reinvention of money

Bitcoin is the first true reinvention of money in 10,000 years! Just think about that for a second.

As with the first time around, bitcoin also has a by-product: The blockchain.

The question is: Will the blockchain be as significant as numbers for the evolution of our species?
When people first had numbers at their disposal, were they aware of the importance of numbers and what would follow? They probably weren't saying: “This is going to help us send rovers to Mars.”

And that is the very reason why I'm doing this: The unknown.

The possibility that we've only just begun to scratch the surface, that we have yet to be enlightened and fully comprehend the potential of the blockchain, is something worth exploring. Only time will tell if turning the music industry upside down with tokens can leave a small mark on the lithosphere of the blockchain.


Will H